The blog in the corporate machine...by JameIt's taken me a while to get caught up on my "The Economist" subscription, but was able to read a few back issues this weekend. An interesting article in the February 11th issue of The Economist ("Corporate Reputations: The blog in the corporate machine") states: Increasingly, companies are learning that the best defence against [attacks from a blogging critic] is to take blogs seriously and fix rapidly whatever problems they turn up. It would seem then, ironically, that blogs that have been known to be somewhat critical of a corporate strategy or tactic, can in fact be very helpful in re-connecting the enterprise to its market. Technorati Tags: the economist, blogging Jame's blog | 1792 reads
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